{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While most deluxe brand names drive exposure through social media sites marketing, star collaborations and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't transformed a lot in decades; it does not have TikTok, and doesn't offer celebs comp